Our mission is to cultivate crowd-sourced collections, contributing to a fair art community


At Unfair, you can discover an up-to-date selection of leading contemporary artists compiled by our yearly changing expert selection committees. We connect various cultural forms of expression, such as visual art, architecture and design, curating a unique and exciting way to experience art.

We connect you with artists in an accessible and personal way. By looking for playfull and off-the-beaten-path approaches within our platforms and events, we offer genuine and direct connections between visitors and makers. We believe engagement with art should be accessible for everyone, whether you are an artist, accidental visitor or veteran collector.



Collecting something is not just buying it. You invest time, engage and care for the thing you aim to collect. We put our artists first, working together to get their stories and productions out there. Contributing to a fair art community where you can discover and buy art directly from the maker.  With our programs we cultivate as many collections possible, growing together with our own – thus launching a crowd-sourced art collection.

Join us at one of our events and get involved!

Our Story

“The artist first” has been part of our DNA ever since we got started in 2012. During this tumultuous time in the Dutch cultural sector, Boris de Beijer, Peter van der Es and Adam Nillissen, three befriended artists, discussed the challenges of founding a solid career in a somewhat hostile cultural and political environment. It got us thinking: what can we do ourselves, faced with these challenges, to improve the cultural infrastructure? Unfair was founded, an artists led art fair. In 2014 Bas Koopmans joined as partner and together we built Unfair to what it is today; an artists-centered and led platform with the aim to create collaborations, build connections, curate and promote the next generation leading artists.

We have dedicated ourselves to promoting up and coming contemporary artists for over a small decade now. Since our first event in 2013, we have worked with over 200 artists in more than 30 events. Our collaborations with these artists are our backbone and offer a unique perspective of current contemporary artists, selected by our expert selection committees of cultural professionals, collectors, curators and writers. We are committed to get everyone to understand, enjoy and meet these artists. By putting the artist first, we contribute to a fair art community where you can discover and buy art directly from the maker.

‘(…) Unfair departs from a realistic insight in market structures, without compromising artistic autonomy.’
Daan Gielis (artist)

‘Unfair is one of the most fun art fairs in the Netherlands; authentic, reasonably priced, fresh, open and sympathetic. (…) A real treat for collectors and enthusiasts of good contemporary art.’
Jop Ubbens (art advisor, former director Christie’s NL)

“Unfair creates opportunities for exchange and collaboration between artists. I prefer concepts based on collaboration rather than competition. Unfair shows that collaboration is possible at all levels, including those of the professional art fair. ”
Anika Schwarzlose (artist)

Unfair has organized over 30 events and projects over the last short decade. Check out our current projects

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