Thomas Kuijpers’ work explores the role of contemporary media narratives within our perception of the actual world. He tries to rethink the way representations of current happenings are communicated to us. The observable friction between this conveyed version of reality and the place it occupies in daily life is the most important starting point. In ‘Opt for change’ Kuijpers explores the various ways ‘change’ is promoted in his personal environment, where traces of activism, commercialisation, and politics at times seem to be strangely intertwined.