“The artist first” has been part of our DNA ever since we got started in 2012. During this tumultuous time in the Dutch cultural sector, Boris de Beijer, Peter van der Es and Adam Nillissen, three befriended artists, discussed the challenges of founding a solid career in a somewhat hostile cultural and political environment. It got us thinking: what can we do ourselves, faced with these challenges, to improve the cultural infrastructure? Unfair was founded, an artists led art fair. In 2014 Bas Koopmans joined as partner and together we built Unfair to what it is today; an artists-centered and led platform with the aim to create collaborations, build connections, curate and promote the next generation leading artists.

We have dedicated ourselves to promoting up and coming contemporary artists for over a small decade now. Since our first event in 2013, we have worked with over 200 artists in more than 30 events. Our collaborations with these artists are our backbone and offer a unique perspective of current contemporary artists, selected by our expert selection committees of cultural professionals, collectors, curators and writers. We are committed to get everyone to understand, enjoy and meet these artists. By putting the artist first, we contribute to a fair art community where you can discover and buy art directly from the maker.